Ideally, we want our big important communications to feel like, "what’s next?" instead of "phew, I’m glad that’s over." Too often, we view the things we want to say as discrete events, rather than a process that must evolve and adapt according to the ever changing situation.
Have you ever been guilty of wiping your brow after a challenging communication and then not following-up? In addition to having the courage to say the hard, scary, big things, great communicators are diligent to say and keep track of the easy and banal things.
It is hard to not fall into the trap of thinking, “I said it, now the rest is on them.” Good communication usually includes the need to follow up. It includes support and checking back-in. Your message might have left your mouth, but there is a lot between that and having your desired effect. The more you tend to your communications and the people you communicate with, the more likely it will be that you accomplish your desired result.
To staying in the process
