The other day we came across something Seth Godin said, "Communication is a process, not an event." Well said.
Too often we wipe our brow after a challenging communication and forget the follow-up. We forget that in addition to the hard, scary, big things, we need to communicate the easy things, and the in-between things every day. Ideally, when you communicate something difficult, it shouldn’t feel like, "phew," it should feel more like, "what’s next."
To the process
